Business policy and strategy discussion board

Discuss and provide an example of a well-worded organizational annual objective, and a poorly-worded objective. What makes the well worded objective better than the poorly worded objective?  Please use class material to support your answer.


should be at least  100 words


must use textbook

David, F. R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.