Assignment one: Principles of marketing Fall 2014
View the following seven videos on You Tube, and write a Â½ page summary of each.
I Pencil the movie
I Pencil extended commentary: spontaneous order
I Pencil: creative destruction
I Pencil: Connectivity
Milton Friedman I Pencil
I Smart Phone
Entrepreneur as Hero, by Norberg (on Vimeo)
A summary is a neutral presentation, not your opinions.
Following each of the seven summaries, on the same pages, describe how the videos relate and compare to marketing topics in the textbook and in the lecture, â€œWhat is marketing.â€ Each analysis will be Â½ page. Each analysis must reference a separate topic.
For example, I Pencil the movie will have a summary of Â½ page followed by an analysis of Â½ page.
The total assignment will comprise 7 pages double-spaced in 12-point type.
Keep in mind this is not a research paper. The only sources should be the lectures, the textbook and the videos listed above. Your analysis should be specific and reference page numbers in the textbook or slide numbers from the lecture.