International Marketing

Interactive Activity: Global Business Today and Licensing and Market Entries. Review the E-activity and respond to the following:

1. Make a recommendation to accelerate the trade financing process.

2. Discuss the main advantage of using licensing as a market entry tool.

3. Discuss that main disadvantage of using licensing as a market entry tool.

4. Provide an example of a company has successfully used licensing as a market entry tool and how that tool has contributed to its organizational success.