Select a company currently experiencing marketing changes.
Create a 6-8 slide MicrosoftÂ® PowerPointÂ® presentation (including a title slide) that analyzes that company’s marketing mix. About 50 of notes for each slide: (APA format)
- Each of the four P’s should be addressed on its own slide.
- The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
- Use the Wall Street Journal articles in the University Library to facilitate your research of the company. To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.