To have such sustained success across brands, P&G has to have a disciplined marketing strategy. The brands have a specific target market with a robust marketing mix. For this week’s Application, go to the P&G website and select one of the brands they manufacture that is available both in the United States and internationally. After choosing a brand, compare how that brand is marketed in the United States to how it is marketed in another country.
Submit a 2- to 3-page paper in APA format that compares the marketing strategies of the P&G brand you selected in the United States and in another country. Explain one similarity or difference for each of the four Ps of the marketing mix (product, place, promotion, and price). Determine what cultural, social, or other environmental factors might contribute to any dissimilarity you found. Use appropriate references to support your conclusions.