WalMart, the world’s largest retailer, is often cited in the media for its international expansion, outsourcing practices and employee issues. Going into a country making vendors play by their rules in order to sell their company’s products; selling products at the lowest costs by outsourcing to the lowest bidder, has been WalMart’s strategy. But now, is this strategy working?
On the Week 6 Multimedia page you will find several videos about WalMart from PBS’s Frontline Series. View these along with other articles and videos you find and give your opinion on WalMart’s International Strategy. WalMart started its international expansion in 1991 opening a store in Mexico. (http://walmartstores.com)
- Use your information to discuss WalMart’s entry strategy in different countries, their successes and their failures.
- How is WalMart’s strategy perceived in the international business world?
- Share your own opinions and comment on and question those of your classmates.
MICROSOFT WORD 1-2 PAGES, Peer and scholarly reviewed citation